Digital Printing


There are 5 different processes that fall under this department. Vinyl Stickers, Domed Stickers , Heat Transfer, Digital Transfer & Sublimation

  1. Vinyl Stickers

    Stickers are digitally printed in CMYK on an adhesive vinyl and then automatically cut to shape. Stickers are then applied onto the products.

    Vinyl is available in White, Gold, Silver (Matte and Shiny) and clear. Given that the logos are printed in CMYK we are unable to print white or metallic colours.
  2. Domed Stickers

    This branding process is ideal for multi-colour logos that are difficult to replicate in other print techniques, and is especially popular with cooler bags & keyrings.

    Vinyl Stickers (as explained above) are coated with a polyurethane resin to give a three-dimensional appearance. Domed Stickers can be applied to smooth and rigid surfaces but work best with a purpose-made recessed plaque.

    Clear Vinyl cannot be domed.

  3. Heat Transfer

    This branding process is mainly used where the logo is too intricate for screen printing since a digital print allows for more colour and greater detail.

    A digital image is printed onto a special vinyl surface which is placed onto the product in the required position. The product is then placed in a heat press, and the heat from the press melts the adhesive backing on the vinyl merging it with the fabric.

    Heat transfer may affect the flexibility of the product because the logo is not cut out. Only white vinyl can be used for this process and given that this is a CMYK process we are unable to print white or metallic colours.

  4. Digital Transfer

    This branding process is perfect for branding ceramic mugs, metal items and certain rigid plastic items.

    Digital Transfer Printing is a relatively new technology which makes it possible to print a full-colour, digital print on various substances where previously this wasn’t possible.

    A digital print is printed onto a special transfer paper and the product that is being branded is treated with a chemical before the logo is applied.

    The transfer paper is then placed onto the product, transferring the ink from the paper onto the product. At this stage the branded product is treated with a sealing chemical to ensure permanency of the logo. The Digital Transfer Printer does not print the colour white so this process is best used on white and metal items.

    On metal products, the colours in the logo take on a metallic tinge but the ability to create a permanent, full colour branding on metal items is unique to this process and therefore extremely attractive.

  5. Sublimation

    This branding process works on man-made fabrics only, such as polyester and nylon and is perfect for polyester shirts, nylon bags and umbrellas.

    The logo is printed (in full colour) onto a special transfer paper using special sublimation inks and cut automatically to the correct shape. The logo is then placed onto the product and heat is applied. The heat causes the inks to transfer from the paper onto the product.

    The logo can be as colourful and detailed as required because this is a digital print. Sublimation will not change the flexibility characteristics of the product in the same manner that a Heat Transfer might since only the ink is transferred onto the product.

    Sublimation printers cannot print the colour white. We don’t recommend sublimating coloured items and suggest limiting this process to white or natural-colour products.