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This high-volume branding process is favoured for small plastic products such as pens, keyrings, novelty items etc.
Using positives and a light exposure unit, a “logo-etched” plate is made. This plate is placed into the ink-well of the printing machine and a silicone pad transfers the ink from the plate onto the product. Ink is bonded (cured) with the item by sending the printed product through a heating tunnel or oven.
Pad printing allows for up to a 4 colour print and colours are printed one at a time so accurate registration is essential.
Detail in the print can be excellent, however very fine detail and text less than 1mm high should be avoided as these details can “close up” during the printing process due to the ink bleeding.